Why 2% More Friction Destroys 98% of Habits

We tend to view our habits as a reflection of our character. “I am lazy.” “I am disciplined.” But science suggests we are just water flowing through pipes. If the pipe is clogged (friction), the water stops. Here is why a 20-second delay is the difference between failure and mastery, and how Google engineers proved that friction is the ultimate habit killer.

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